What is it?  What do I do there?

The Email TXT Marketing tab lets you manage the majority of the communication being sent from the TORCHx platform. Come here to add or customize drip campaigns, save new templates to your email or text library, and send mass emails to a large group of prospects.  



Sub-sections:  (click to learn more)



What's in Drip Campaigns?

The Drip Campaigns section is where you'll go to create and customize any of the drip marketing campaigns you'd like to use. These campaigns allow you to automatically send emails and texts that can warm up leads for you.  It's broken down in to 3 main sections: 


  1. My Drip Campaigns - shows any campaigns you have added to your account.
  2. Company Drip Campaigns - shows any campaigns other team members have added.
  3. TORCHx Community Drip Campaigns - shows a library of existing campaigns that have been created by other TORCHx users.


To get started with drip campaigns, click on the "Email TXT Marketing" tab, then proceed to the "Drip Campaigns" tab. Click the "Create New Campaign" button at the top of the page, or import a campaign from our library. You can customize the number of messages in the campaign, the type of message being sent (email, texts, dashboard reminder), and the timeframe when the messages will go out.  




Once you've created your first campaign, be sure to go back to the drip campaign main page and set up an Automatic Trigger.  Triggers will automatically place a lead on a specific campaign when they register...so you don't have to!  If you want all Buyers to enter your New Buyer campaign, you can do that in a matter a seconds.



For  a more in-depth look on how to create drip campaigns, please watch this video tutorial. We also have an FAQs page that addresses many of the question you may have about drip campaigns.

 



What's in Email Templates?

Email Templates houses the email message templates you're using in the TORCHx platform.  Think of it as your email catalog.  In here you'll find any messages you're using in drip campaigns, any one time messages you've sent, as well as any templated messages you've created on your own.  You'll want to make sure you're adding your most frequently used emails to the Email Templates page.


It allows you to quickly access your message templates, edit them for future sends, or resend them in a couple of clicks.  You'll notice that like Drip Campaigns, it's also broken down in to My Email Templates (any messages currently IN your account) and Company / TORCHx Community Email Templates (a library of shared messages from other users).


To create a new template, click the Create New Email Template button, fill out the template page (don't forget to use placeholders to personalize the content), and hit Save.  The email will then be stored in your account for future use.  






What's in TXT Templates?

TXT Templates houses the text message templates you're using in the TORCHx platform.  Think of it as your text catalog.  In here you'll find any messages you're using in drip campaigns, as well as any templated messages you've created on your own.  You'll want to make sure you're adding your most frequently used emails to the TXT Templates page.


It allows you to quickly access your message templates, edit them for future sends, or resend them in a couple of clicks.  You'll notice that like Drip Campaigns, it's also broken down in to My TXT Templates (any messages currently IN your account) and Company / TORCHx Community TXT Templates (a library of shared messages from other users).


To create a new template, click the Create New TXT Template button, fill out the template page (don't forget to add your company name so clients know who it's from), and hit Save.  The email will then be stored in your account for future use.





What's in Mass Email?

The Mass Email page stores any of your pending or sent group emails.  Whenever you want to sent an email to a large set of leads, just come to this page and put it together.  After you send the message, we'll tally stats on sends, opens, and clicks, which allows you to see which messages are most effective.


The page is broken up in to Pending Mass Email Campaigns (any messages scheduled to send in the future) and Sent Mass Email Campaigns (any messages you've already sent).  


To send a Mass Email you'll click the Create New Mass Email button, fill out any search criteria (if needed), give the campaign a name and subject, then click through to Create, and Preview & Send.  As you're filling out the template, we'll automatically update the total number of leads the message will go out to.